Because internet users perform billions of search engine searches every day on sites like Google, which receives somewhere between 65 and 70 percent of the search engine market share, one of the best ways for a business to find new customers is to have a strong search engine optimization strategy. Although it is not the only effective way for businesses to build a stronger web presence, using search engine optimization tactics in order to improve in areas like Google rankings is a great idea. It can work well to help a company find more leads and, in turn, build a larger customer base.
According to 57 percent of B2B marketers, the biggest influence on their lead generation stems from search engine optimization. This could be because of several reasons, but one of which is sure to be the fact that 25 percent higher conversion rates are generated by organic click through than equivalent pay per click click through. Since search engine optimization does well to generate organic results, it can certainly prove to be an asset to any business that hopes to expand and thrive in the expansive digital marketplace of today.
In addition to a potent search engine optimization strategy, businesses would be wise to also take other steps in order to attract the most customers possible. One strategy is to produce high quality, engaging SEO blogs because of the fact that companies who blog see more leads because they have 434 percent more indexed pages. On top of that, businesses would be wide to boost their web presence not only with search engine optimization content, but also the ability to be viewed on mobile technologies, like cell phones and tablets. If current trends continue, desktop computer internet usage will be overtaken by mobile internet usage by 2014, so businesses would be unwise not to have a strong mobile presence in addition to their search engine optimization campaigns.
There are many helpful strategies that businesses can use to bolster their web presence and draw in more potential customers. However, search engine optimization is one of the most effective and should most likely be a part of any internet campaign. When used in addition to other strategies, like building a mobile and social media presence, it can prove to be vastly beneficial to a business. Although it is not easy work, and requires many resources, search engine optimization can prove to be a worthwhile investment.