It’s hardly contested that improvement of Google rankings through SEO is a critical component of internet marketing. From the moment the PageRank algorithm was launched from ten 4GB hard drives stored in LEGO brick cases, it has held its place as one of the most important considerations for online marketing. Named for Larry Page, co…
SEO or search engine optimization is a term that is often heard when discussing websites. SEO is the process that is used to help a website or websites appear on the top of search results. We often hear the term page rank when talking about search optimization. This term, PageRank, is an algorithm process that…
Before SEO reporting became popular, many larger multinational corporations and smaller mom and pop shops around the world relied upon traditional marketing strategies to capture and retain customers for their products and their services. Although every company relied upon a slightly different marketing strategies, marketing history studies have suggested that the vast majority of the…
In the online world today, about 70 to 80 percent of people will skip right over any paid advertisement or sponsored ad for any search they conduct and instead will go down on the search engine rankings page, or SERP, to get their organic results. Some have learned the hard way that paid results this…