SEO or search engine optimization is a term that is often heard when discussing websites. SEO is the process that is used to help a website or websites appear on the top of search results. We often hear the term page rank when talking about search optimization. This term, PageRank, is an algorithm process that was named after Larry Page, who is the co founder of Google.
Interestingly, Google receives between 65 to 70 percent of the Internet search engine market share. This means that the ranking levels on Google should not be ignored. Statistics show that more than half or about 58 percent of consumers do use a search engine to research a service or product. This is in contrast to the 24 percent who visit company websites, or the 18 percent who make inquiries via social media platforms.
So, you can see how important SEO is to getting your website noticed. If your website does not appear on the first page of the search results, you will probably not get visitors. This is due to the fact that three quarters of users who employ Internet search engines, never scroll past the first page of search results.
Another aspect of SEO is that you need to have organic results, rather than paid listings, appear at the top of the search results. This is because a high number, about 42 percent, of Internet search users click on the top ranking organic results. You can get high organic results by including content such as SEO blogs and other content that will boost your search engine rankings.
SEO is just one part of a successful Internet marketing plan. Obviously, you do want to keep driving visitors to your website, but you also should keep them coming back. In addition to your continued SEO efforts, you should consider employing email marketing and social media efforts, as well.
Finally, SEO can be a very technical process. You should consider using a professional Seo company to help. These companies are very knowledgeable about the latest SEO tools and techniques. They will use their expertise, as well as these tools to help you gain a higher page ranking.