How Online Marketing can Help Your Business

Google rankings

In today’s world, online marketing is becoming more and more important for even the smallest of local businesses. No longer do we live in a world where simply having a website means something. Today, there is so much information on the internet, it is almost impossible to find something without first heading to a search engine. Over 100 billion searches are conducted online globally every month, and 48 percent of mobile device users say they us their devices to look up product reviews or seek out promotions. In order to make your business’s website as visible as possible, online marketing techniques such as search engine optimization must be utilized. Here is some information on how online marketing can help your company gain more business.

Search engine optimization (SEO) can be a great thing for a business,


Use SEO to Help Bolster Your Web Presence


Because internet users perform billions of search engine searches every day on sites like Google, which receives somewhere between 65 and 70 percent of the search engine market share, one of the best ways for a business to find new customers is to have a strong search engine optimization strategy. Although it is not the only effective way for businesses to build a stronger web presence, using search engine optimization tactics in order to improve in areas like Google rankings is a great idea. It can work well to help a company find more leads and, in turn, build a larger customer base.

According to 57 percent of B2B marketers, the biggest influence on their lead generation stems from search engine optimization. This could be because of several reasons, but one of which is sure to be the fact that 25 percent higher conversion rates are generated by organic click through than equivalent pay per click click through. Since search engine optimization does well to generate organic results, it can certainly prove to be an asset to any business that hopes to expand and thrive in the expansive digital marketplace of today.

In addition to a potent search engine optimization strategy, businesses would be wise to also take other steps in order to attract the most customers possible. One strategy is to produce high quality, engaging SEO blogs because of the fact that companies who blog see more leads because they have 434 percent more indexed pages. On top of that, businesses would be wide to boost their web presence not only with search engine optimization content, but also the ability to be viewed on mobile technologies, like cell phones and tablets. If current trends continue, desktop computer internet usage will be overtaken by mobile internet usage by 2014, so businesses would be unwise not to have a strong mobile presence in addition to their search engine optimization campaigns.

There are many helpful strategies that businesses can use to bolster their web presence and draw in more potential customers. However, search engine optimization is one of the most effective and should most likely be a part of any internet campaign. When used in addition to other strategies, like building a mobile and social media presence, it can prove to be vastly beneficial to a business. Although it is not easy work, and requires many resources, search engine optimization can prove to be a worthwhile investment.


Two Things Companies Need to Know About SEO

Online marketing

In the online world today, about 70 to 80 percent of people will skip right over any paid advertisement or sponsored ad for any search they conduct and instead will go down on the search engine rankings page, or SERP, to get their organic results. Some have learned the hard way that paid results this way do not necessarily give them the answers they want. Others are just wise enough to understand that these paid links often have little or nothing to do with the search in question. So what is the answer when a company wants to be one of those organic links? Search engine optimization.

Search engines like Google and others use various ways to rank companies based on keywords and all sorts of other analytics like back links and complex algorithms, yet what companies need to know is that Seo tools are available for them to gain that stronger positioning. How it works and what it entails is much less important than the results this online marketing tool actually produces. So for the common user, who may or may not know that PageRank, used by SEO companies to understand how best to position their clients, actually was named for Larry Page, the company’s CEO and founder, or that the company itself has its headquarters’ lawn mowed by goats rented from a grazing company instead of hiring a lawn service, how can SEO help them?

For one thing, Seo costs less than many other forms of leads. In fact, inbound leads like SEO cost about 61 percent less than cold calling and other outbound leads. And when it comes down to it, you as a company have to do less with this lesser cost. You are not hiring any full time employees to conduct cold calling, nor are you adding another desk to have someone work on SEO. You are outsourcing it, and there is nothing at all wrong with outsourcing to a company that knows better than you do about how to market yourself better online.

For another, SEO lets you blog more appropriately and with more focus than traditional blogging. The company will handle everything related to your blogs, and you just sign off on them. It has been reported that companies that blog have about 434 percent more web pages that are indexed, which represents higher rankings on major search engines, than companies that choose to avoid blogging or that do not target their blogs using the right keywords. Google will pick up on these indexed pages and will give companies higher results, thereby leading to more business.


SEO Tips for all

SEO Tips for all