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There are very few marketing strategies that produce more leads than search engine optimization. Search engine optimization, SEO, aims at increasing a website’s organic search engine rankings on sites like Google. And your Google rankings matter not only because it is the number one search engine in the world, but also because 75% of users never look beyond the first page of search results. So that means…

You guessed it.

If your website appears on the 3rd page, or the 5th page, or the 10th page, chances are that your site may never be seen by them majority of users. That can put a wrench in your sales if you own a company that generates profit from the internet. And even


Experts Suggest that SEO Reporting Is the Way of the Future


Before SEO reporting became popular, many larger multinational corporations and smaller mom and pop shops around the world relied upon traditional marketing strategies to capture and retain customers for their products and their services. Although every company relied upon a slightly different marketing strategies, marketing history studies have suggested that the vast majority of the most successful companies used variations of the same traditional marketing strategies in the days before SEO reporting, Seo blogs, SEO marketing strategies, and SEO tools became popular.

One of the most popular of these traditional marketing strategies consisted of placing print ads in newspapers, mag


The Cool Things Found When Discovering SEO News

Search engine rankings

With more than 100 billion searches made online on a global scale each month, it certainly makes sense why so many companies would want to invest at least a portion of their marketing budgets and campaigns into online marketing technologies like search engine optimization. Often called SEO by industry experts and novices alike, this Internet marketing tool drastically ups the appearance of any kind of website using a series of strategies. These strategies ultimately matter less for companies than the results themselves, but both are thoroughly described with any SEO news people find online.

Lots of this SEO news revolves around the rankings put together by the top search engines, including Google, which sent out its first tweet Feb. 26, 2009, in binary code that translated to mean I am feeling lucky and which named its now famous PageRank complex algorithm for SEO after Larry Page, one of the company’s original founders. This company is by no means the only one taking up the discussion on SEO news sites, but it certainly takes up a good portion of the space, since it has long been considered the company to follow in this sphere of influence. Google is just one of many companies that understand SEO and how it better positions companies for success.

Lots of SEO news as well revolves around the main benefits of utilizing such a service. There are tons of advantages to utilizing SEO, including the notion that results that show up via SEO are considered to be organic in nature. And since 42 percent of all Internet users will click on the organic result with the highest ranking, it proves just how important SEO is. Experts will dissect this information and will tout the main benefits of going with an SEO program, and the top benefits to reselling SEO as well.

Lots of SEO news also talks about the various ways that people search for things online, including the 58 plus percent of consumers that will search for products and services using search engines, the 24 percent who will go directly to company websites, and the 18 percent who will inquire about these products and these services via social media sites. What this SEO news does is break it all down and make it comprehensible to as many people as possible. It makes it easily digestible for everyone, including those folks who have no clue what SEO means or what it even stands for.


Check Out Helpful Online Marketing Information Online

Online marketing

Did you know that LEGOs were used to create a compartment for the hard drives used to test the PageRank system when Google was in its prelaunch stage? Also goats mow the lawns at the Google company headquarters. Click through generates 25 percent higher conversion rates than Pay Per Click. Over 50 percent of B2B marketers say that Seo has the greatest influence on the amount of leads they get. Almost 50 percent of mobile users review products on their device before buying.

Some of the best Internet marketing companies that residents trust are helping many businesses and services attract and keep more business thanks to the help of some of the best Alabama Internet marketing firms. Through creative solutions coupled with good ideas online marketing establishments are helping these businesses and services pull through some difficult times and get back on top where they belong. Helping smaller businesses is becoming what these SEO marketing companies are all about.

Creative solutions that are also professional and well thought out are very helpful for many businesses and services. What successful online marketing companies can do to help businesses and service providers is really remarkable. Whether online marketing companies help you come up with good Internet advertisements, commercials, product marketing solutions, or other types of marketing strategies they can work with you to come up with the best way to boost business.

If you are interested in finding out more about creative marketing solutions that can help your business or service then it may be helpful for you to search for online marketing firms that business owners and service providers recommend getting the professional help that you require. You may choose to search online for marketing companies and browse the professional websites of these companies. This way you can see what services and products are offered by the marketing companies that you are interested in and can get a better idea of what they are all about.

Feel free to read reviews of any online marketing companies so that you can see what other clients and customers have to say. A helpful review is a great way to better understand what the business has to offer as well as their level of professionalism and success in getting the job done. You can also contact any online marketing firms that you are interested in with any questions that you may have.


Use SEO to Help Bolster Your Web Presence


Because internet users perform billions of search engine searches every day on sites like Google, which receives somewhere between 65 and 70 percent of the search engine market share, one of the best ways for a business to find new customers is to have a strong search engine optimization strategy. Although it is not the only effective way for businesses to build a stronger web presence, using search engine optimization tactics in order to improve in areas like Google rankings is a great idea. It can work well to help a company find more leads and, in turn, build a larger customer base.

According to 57 percent of B2B marketers, the biggest influence on their lead generation stems from search engine optimization. This could be because of several reasons, but one of which is sure to be the fact that 25 percent higher conversion rates are generated by organic click through than equivalent pay per click click through. Since search engine optimization does well to generate organic results, it can certainly prove to be an asset to any business that hopes to expand and thrive in the expansive digital marketplace of today.

In addition to a potent search engine optimization strategy, businesses would be wise to also take other steps in order to attract the most customers possible. One strategy is to produce high quality, engaging SEO blogs because of the fact that companies who blog see more leads because they have 434 percent more indexed pages. On top of that, businesses would be wide to boost their web presence not only with search engine optimization content, but also the ability to be viewed on mobile technologies, like cell phones and tablets. If current trends continue, desktop computer internet usage will be overtaken by mobile internet usage by 2014, so businesses would be unwise not to have a strong mobile presence in addition to their search engine optimization campaigns.

There are many helpful strategies that businesses can use to bolster their web presence and draw in more potential customers. However, search engine optimization is one of the most effective and should most likely be a part of any internet campaign. When used in addition to other strategies, like building a mobile and social media presence, it can prove to be vastly beneficial to a business. Although it is not easy work, and requires many resources, search engine optimization can prove to be a worthwhile investment.


SEO Reporting Provides Illumination


Seo reporting can provide you with important information when you want to get the most out of your internet marketing projects and investments. 75 percent of users will not scroll past the first page of results on websites like Google and Bing. Organic results will make a difference if you want users to find your website during their search for products and services online. It is not enough to just put content into place, however. You need to know what is working and what needs to be adjusted to get the best results for a consistent growth. Search engines are always changing the criteria by which they judge websites; sites like Google can have up to 200 unique criteria, many of which you may not know of, and many which will be obvious. The amount of times that a website is clicked is one of those criteria, as is the security of the site, and the general layout. 92 percent of adults will perform at least one search per day in America. SEO reporting may help you to understand how you can reach that market, and make sure that your website is being seen by the right eyes.

Across the world, there are 100 billion searches performed each month online. These results are determined by search engine rankings which are themselves determined by different qualifications that each site will have. Because users are more likely to click on organic results instead of sponsored links, search engine optimization has become an important resource for internet marketing development and integration. With SEO reporting you may be able to get a much more comprehensive view of how your website compares to others, which can include the amount of traffic that it receives and from which sources.

When it comes to browsing for products or research on products, 88 percent of users choose online resources for information, and around 40 percent of users will ask for information through social media before they make a decision. If you want to make sure that you are reaching some of the most profitable parts of your audience, then SEO reporting can reveal the strengths that your current internet marketing efforts have, and weaknesses which will need to be addressed if you want to move forward and increase profitability. Using SEO reporting software and consultation services may be able to provide you with some important answers regarding your next step.