In the online world today, about 70 to 80 percent of people will skip right over any paid advertisement or sponsored ad for any search they conduct and instead will go down on the search engine rankings page, or SERP, to get their organic results. Some have learned the hard way that paid results this way do not necessarily give them the answers they want. Others are just wise enough to understand that these paid links often have little or nothing to do with the search in question. So what is the answer when a company wants to be one of those organic links? Search engine optimization.
Search engines like Google and others use various ways to rank companies based on keywords and all sorts of other analytics like back links and complex algorithms, yet what companies need to know is that Seo tools are available for them to gain that stronger positioning. How it works and what it entails is much less important than the results this online marketing tool actually produces. So for the common user, who may or may not know that PageRank, used by SEO companies to understand how best to position their clients, actually was named for Larry Page, the company’s CEO and founder, or that the company itself has its headquarters’ lawn mowed by goats rented from a grazing company instead of hiring a lawn service, how can SEO help them?
For one thing, Seo costs less than many other forms of leads. In fact, inbound leads like SEO cost about 61 percent less than cold calling and other outbound leads. And when it comes down to it, you as a company have to do less with this lesser cost. You are not hiring any full time employees to conduct cold calling, nor are you adding another desk to have someone work on SEO. You are outsourcing it, and there is nothing at all wrong with outsourcing to a company that knows better than you do about how to market yourself better online.
For another, SEO lets you blog more appropriately and with more focus than traditional blogging. The company will handle everything related to your blogs, and you just sign off on them. It has been reported that companies that blog have about 434 percent more web pages that are indexed, which represents higher rankings on major search engines, than companies that choose to avoid blogging or that do not target their blogs using the right keywords. Google will pick up on these indexed pages and will give companies higher results, thereby leading to more business.