How Online Marketing can Help Your Business

Google rankings

In today’s world, online marketing is becoming more and more important for even the smallest of local businesses. No longer do we live in a world where simply having a website means something. Today, there is so much information on the internet, it is almost impossible to find something without first heading to a search engine. Over 100 billion searches are conducted online globally every month, and 48 percent of mobile device users say they us their devices to look up product reviews or seek out promotions. In order to make your business’s website as visible as possible, online marketing techniques such as search engine optimization must be utilized. Here is some information on how online marketing can help your company gain more business.

Search engine optimization (SEO) can be a great thing for a business,


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Seo marketing

SEO (search engine optimization) and other online marketing strategies have become overwhelmingly popular and beneficial for people looking to improve business through their website, or just want to increase their site traffic. With over 100 billion global searches conducted on search engines each month, a strong opportunity presents itself for website owners and online marketers to improve search rankings and web site traffic.

Why is SEO so beneficial for businesses relying on web sales? Research shows that web traffic for shopping and research is reaching incredibly high numbers and


Why Search Engines are So Integral to Online Marketing

Search engine optimization

Using search engines to market has never been more popular, or more effective. However, it can be very difficult to do yourself, without an understanding of things like the “PageRank” algorithm, which dictates how results are displayed on search engine results pages, or SERPs. Actually, did you know that the Google rankings algorithm process was named for one of the co founders of Google named Larry Page?

If you don’t think that search engine rankings lik


Boost Your Business with a Dynamic Web Presence

Search engine optimization

Every month, there are over 100 million global searches conducted online. Many of the individuals who perform those searches are searching for information about the products and services they are interested in. As a result, search engines provide a great opportunity for businesses who want to increase their visibility and attract new customers. Perhaps the best way to do so is by developing and executing a strong search engine optimization campaign that will improve the search engine rankings of the website of a business. By improving search engine ranking, businesses are more likely to be seen by potential customers, which could help them gain new customers and increase sales.

The very first Google “doodle” depicts the Burning Man and was created in 1998 as a sort of out of office message to tell people that the co founders of Google, Brin and Page, were at the Nevada festival. Since then, both the company and the opportunities it provides to businesses who are able to improve search engine ranking have grown tremendously. Though there are several competitors, Google receives between 65 and 70 percent of the internet search engine market share. So businesses looking to bolster their web presence should make a considerable effort to improve their search engine rankings on Google.

According to 57 percent of B2B marketers, the largest influence on their lead generation comes from SEO. On top of that, in 2012, almost 90 percent of U.S. internet users ages 14 and up were expected to browse or research products online. In order to cater to this massive consumer base, businesses will want to take steps to improve their search engine rankings. By improving search engine ranking, companies can increase their visibility to individuals who are already looking for the products or services that they offer, which makes doing so a necessity for any business wanting to expand.

Of the 88 percent that research products online, 40 percent will use social media to find more information before making a purchase. So although improving search engine rankings can be beneficial, it is not the only strategy businesses will want to use. While better search engine rankings will allow businesses to get seen, a strong social media presence allows them to enter into a dialogue with both current and potential customers. A combination of the two can go a long way towards helping businesses build a larger, more loyal, customer base.


Your SEO News!

Google rankings

Here is an obscure fact for you: The first Google “Doodle” was in 1998 and depicts the Burning Man. It was supposed to be used as an out of office message for people to know that the founders Brin and Page were in Nevada for the famous festival.

The SEO news is that about 75 percent of people who use search engines never scroll past the first results page. An estimated 57 percent of business to business marketers say that SEO has had the largest influence on their lead generation. SEO marketing has now become essential in online marketing for companies.

Search engine optimization is even more important due to the use of smartphones. About 48 percent of mobile device users have used their phones to look up product reviews and promotions. By 2014 the smartphone and tablet will overtake desktop computers when it comes to internet usage.

This SEO news is important for SEO resellers, internet marketing firms and businesses in general as having companies be at the top of search engine results is becoming important for companies trying to reach new customers. Nobody uses a phone book anymore. It is all about Google and search engines and people want the questions answered instantly with the best answers right in front of them. Search engine optimization marketing is the key to acquiring these search engine users and turning them into customers.

It does not matter how long the company has been in business. Whether its 50 years or 50 months, SEO is the difference between getting new customers and wondering how to get new customers. Its Seo news that you can use to your advantage.

There are blogs, reporting and tools on SEO news that are there to give you the edge when it comes to using search engine optimization the right way. All you have to do is use them to give yourself the edge.