The Importance of a Strong Web-presence for Even the Smallest Business

Seo marketing

Consumers today are more informed than ever. In fact, 65% of mobile Internet users rely on their smartphone or tablet to locate businesses in order to make a purchase, and each month over 100 billion global searches are conducted on the Internet. Increasing online activity through mobile devices such as tablets and smartphones present a significant challenge to the traditional brick and mortar stores — after all, why would you pay more for something at a local shop, when you can order it online, get it cheaper, and have it shipped to you in just a few days? It is the unprecedented challenge of online retailers and constantly-connected consumers that is causing the traditional mom and pop businesses to see a decline in overall sales. The best way for these businesses to stay relevant, is to evolve with the ever-


New to SEO? Check out These Great Tools

Seo marketing

SEO (search engine optimization) and other online marketing strategies have become overwhelmingly popular and beneficial for people looking to improve business through their website, or just want to increase their site traffic. With over 100 billion global searches conducted on search engines each month, a strong opportunity presents itself for website owners and online marketers to improve search rankings and web site traffic.

Why is SEO so beneficial for businesses relying on web sales? Research shows that web traffic for shopping and research is reaching incredibly high numbers and


Google Is An Important Modern Search Engine


The first ever Google “doodle” was created in 1998 and was an image of the Burning Man, to let people know that the cofounders of the search engine, Brin and Page, were attending the famous event in Nevada. Google is a company that has always done things in a very unique way. Today, it is important for companies to have sufficient Google rankings so that they will get seen by people that use the site to find what they need. Invest in the Internet marketing that will help your organization improve its search engine rankings with ease. Search engine optimization is one of the best ways for any company to get seen regularly on search engines.

Being present on Google is important because of the high popularity of search engines. About 88 percent of web users in the United States that are over the age of 14 will research products on the web in 2012, and about 40 percent of that population will follow up on social networks. More than 55 percent of consumers start their research of a product or service on a search engine, whereas only 24 percent visit company web sites and only 18 percent use social media sites. Leads that come from search engines like Google are also much less expensive. Inbound leads that come from SEO are 61 percent cheaper than leads that come from outbound sources, such as cold calling.

To improve your Google ranking you need to find a company that offers dependable search optimization services. The best specialists in SEO will talk to you about how they can improve your Google ranking and what sort of benefits this will provide for your business. When you have a high presence on Google you will also get seen more by people that use mobile devices to search. Just under half of mobile device users report that they look up promotions or product reviews using their mobile device.

A strong web presence is important for modern businesses that want to be successful. Search engines are some of the most crucial sites for a company to get seen on. Take some time to select a top notch provider of search optimization and your company will reap the benefits of a strong web presence, which will lead to more customers and a larger amount of sales so that your company can stay successful and be competitive with other organizations operating in your industry.


Improving Google rankings with SEO

Search engine ranking

Googles company HQ, where lawns are mowed by rented goats provided by a grazing company, is the home base for one of the most popular search engines in the world. Many internet users choose Google as their preferred search engine, and use it regularly to find out more information regarding the products and services that they are looking for on the world wide web. If you want to get lots of traffic to your site, and do lots of business, you need to work with a search engine optimization and internet marketing firm to help you get better Google rankings, and search engine rankings in general.

Having great SEO online marketing practices working for you to help you get better search engine rankings is absolutely imperative to growing your business. Over 90 percent of online adults in the US perform at least one search with a search engine per day, almost half of mobile device users say that they use their device to look up product reviews and promotions using their device, and three quarters of search engine users never scroll past the first page of results. That means that, if you want to get discovered by lots of people looking for your products and services, you need to be on that first page. Over 50 percent of B2B marketing professionals say that SEO has the largest influence on lead generation, so SEO is the way to go when you want Google users to find your site.

Talk to SEO marketing specialists today to ask about how you can promote and grow your business on the world wide web. They will show you how they can use SEO blogs, and other popular SEO tools to get you the results you are looking for. By investing in Google marketing professional services, you can get lots of new customers, make lots more money, and take your business to the next level.


What is SEO

Seo reporting

The first Google is a doodle, a burning man. This was in 1998 and it was an out of office message from its Google founders Brind and Page, telling the people that the Nevada festival. Today, Google is an important part of online or internet use for users. For example, when it comes to consumers researching for a product or services, compared with visiting company websites and other social media platforms, consumer research using search engines is higher. 18 percent of consumers use social media platforms when researching a product. Only 24 percent visit the company website. 58 percent of consumers however use search engine such as Google. It is important for companies or businesses to become more visible in search engine results. In other words, it is important for business to be seen by consumers when they do online research. The way to do this is by search engine optimization or SEO.

SEO is the process of making website have higher ranking on search engines so that when internet users search for related product, service, item or topic, they can easily see the website. SEO is a continuous process wherein the website is continuously optimized so that it land on the first pages of search engine results. As users see the site, it will therefore have more visitors. SEO therefore is marketing, specifically online marketing. As more and more people are using the internet in purchasing and in other aspects of their lives, SEO is important for any website. So for businesses, SEO has become very necessary.

At the same time, SEO is the more practical solutions for companies or businesses to gain competitive advantage. For example, compared with outbound leads, such as cold calling, inbound leads, such as search engine optimization or SEO, is 61 percent cheaper. It is therefore the more cost effective way of marketing products and services. At the same time, there is more to SEO than just optimizing websites. Again these are important for any business.

I am feeling lucky in binary code was the first tweet of Google. This was in Feb 26, 2009. At that time, Google is already aware of the importance of internet marketing or online marketing. SEO includes other aspects of online marketing and online marketing techniques and strategies, such as using Tweets, blogs and social media. The use of internet is also constantly evolving and with SEO, businesses can be exactly where their consumers or market are in their internet use. For example, when it comes to internet usage, it is forecasted that mobile internet use, such as using smart phones or tablets, will take over desktop use by 2014. With the right SEO company, a business can take advantage of this by making the website accessible online through mobile apps and others. The business will therefore continuously increase its market share.


The Power That Google Has Over the World

Seo marketing

Larry Page, Google’s co founder, developed the gold standard for algorithms, the PageRank system, in the company’s early beginnings. Page, and perhaps the rest of the crew at Google, perhaps never had a clue as to how important this algorithm would play as an Internet marketing tool. That was the original intent, of course, but the depths to which the company has gone since that time to produce a trend setter in search engine optimization, or Seo, has proved the validity of such an effective online marketing tool, and has kept millions riveted ever since.

The company has its roots firmly established in California, with its headquarters a sprawling campus that is mowed each day by goats instead of lawn mowers. The goats, which are rented from a nearby grazing company, are a shining example of the power of Google to create new uses for things and to expand upon current concepts and make them brand new once again. The company’s foresight, knowledge, expertise and innovation have truly paved a clear path for others to follow. And while others are following, the question is out there of whether Google actually will ever be surpassed. It is hard to tell, since the company has such a strong share of the market.

Google has even made a name for itself in other realms in which it has no formal education, experience, training or ownership. Take Twitter, the social media empire, as an example. The company’s first ever tweet, which was binary code for I am feeling lucky, made headlines when it came out Feb. 26, 2009. Through its own knowledge and breadth of exposure online, the company is making strides in every area possible to ensure its customers are truly satisfied.

Through Google rankings, millions of users each day learn what they wish to know about products and services. They find tools useful to them, providers willing and able to help them, and connections to grow their own networks. Through downloading apps to their mobile devices and tablet computers, the estimated 70 million users who do as of 2012 also can use Google through these devices too. This helps the typical user, since about 48 percent already say they use Google and other sites through their mobile devices to look up product information and read reviews. It just goes to show the power that one company can have over the entire online world.