Every month, there are over 100 million global searches conducted online. Many of the individuals who perform those searches are searching for information about the products and services they are interested in. As a result, search engines provide a great opportunity for businesses who want to increase their visibility and attract new customers. Perhaps the best way to do so is by developing and executing a strong search engine optimization campaign that will improve the search engine rankings of the website of a business. By improving search engine ranking, businesses are more likely to be seen by potential customers, which could help them gain new customers and increase sales.
The very first Google “doodle” depicts the Burning Man and was created in 1998 as a sort of out of office message to tell people that the co founders of Google, Brin and Page, were at the Nevada festival. Since then, both the company and the opportunities it provides to businesses who are able to improve search engine ranking have grown tremendously. Though there are several competitors, Google receives between 65 and 70 percent of the internet search engine market share. So businesses looking to bolster their web presence should make a considerable effort to improve their search engine rankings on Google.
According to 57 percent of B2B marketers, the largest influence on their lead generation comes from SEO. On top of that, in 2012, almost 90 percent of U.S. internet users ages 14 and up were expected to browse or research products online. In order to cater to this massive consumer base, businesses will want to take steps to improve their search engine rankings. By improving search engine ranking, companies can increase their visibility to individuals who are already looking for the products or services that they offer, which makes doing so a necessity for any business wanting to expand.
Of the 88 percent that research products online, 40 percent will use social media to find more information before making a purchase. So although improving search engine rankings can be beneficial, it is not the only strategy businesses will want to use. While better search engine rankings will allow businesses to get seen, a strong social media presence allows them to enter into a dialogue with both current and potential customers. A combination of the two can go a long way towards helping businesses build a larger, more loyal, customer base.