Let us start out this article on online marketing by looking at an interesting fact about one of the major players in the search engine marketing. The very first Google “doodle” goes back to 1998. This doodle depicted the infamous Burning Man, and was intended as an out of office message to let Google employees know that Google co founders Brin and Page were at the famous Nevada festival. Now, you may not get that creative when letting your employees know your whereabouts; however, you can get creative about gaining more business through online marketing.
You may be looking at your website as a way to create a new revenue stream for your business. However, if potential customers cannot find your site, you will not get the results you want. Online marketing and search engine optimization efforts are designed to get your website listed at the top of search engine results.
So, why is it important to be at the top of search results? Approximately, three quarters of Internet search engine users do not scroll past the first page of results, so if you do not appear on that page, you will not get the traffic that can increase sales.
More than 88% of Internet users in the United States, ages 14 and older, will browse or research products in 2012. And, approximately 40% of those will follow up on social media, requesting more information before making a purchase. So, this means that as part of your online marketing, you should include social media. Oh, and the first tweet sent by Google on Feb. 26, 2006 was binary code for “I am feeling lucky.” Now you probably do not want to send online marketing social media messages in code, but you do want a strong presence to gather more customers and business.
Internet marketing and SEO marketing can help you with all of the procedures that can help you attain high organic listings and page rankings to drive visitors to your site. These online marketing services will use a variety of SEO tools and other Internet marketing strategies to help you get higher traffic numbers, which can ultimately turn into sales.