Why Search Engines are So Integral to Online Marketing

Using search engines to market has never been more popular, or more effective. However, it can be very difficult to do yourself, without an understanding of things like the “PageRank” algorithm, which dictates how results are displayed on search engine results pages, or SERPs. Actually, did you know that the Google rankings algorithm process was named for one of the co founders of Google named Larry Page?

If you don’t think that search engine rankings like Google rankings have anything to do with online marketing, here are a few facts that might change your mind.

• 75% of people that use search engines will never go past the first page of results from their searches. That means that, if your website isn’t in the top 20 results or so, it may never been seen by potential clientele!
• There are more than 100 billion searches made online every month world wide, so if your site is missing out on all of this attention, you are loosing countless amounts of potential marketing and customers.
• Mobile internet use is projected to overtake desktop computer use of the internet by 2014. If you don’t have a mobile website, you may want to consider getting one by then to accommodate those that prefer to use their tablets and smartphones to peruse the internet.
• As of last year in 2012, there were more than 70 million people using mobile devices like smart phones and tablet computers to shop online. More than 40% of mobile users are frustrated by sites that are not mobile friendly, and they will leave in search of a more accommodating site.