Search Engines and Their Role on the Web

With more than 100 billion searches made around the globe on any given month, search engines play such a crucial role in the online world today that it is a real wonder how anyone found anything before they arrived on the scene. Google, which sent out its first tweet in 2009 under the binary code translated “I’m feeling lucky,” started it all too and since then has captivated online audiences around the world with its cutting edge tools to determine the top companies based on algorithms and rankings. The company has served as a driving force in how search engines should work and how they can work to link up the consumers with the products or services they require.

Through Google rankings, companies can solidify their listings and can poise themselves to be among the very top results on any given page for a search within their criteria. Fifty eight percent of people will start researching a service or product through search engines first before even visiting a company’s website or asking about it through social media platforms, with 24 percent going directly to sites and 18 percent asking about it through social media. And between 70 and 80 percent of online users will ignore any paid sponsored advertising and instead will click on organic links to look up results. Organic click through rates are decidedly higher for online viewers too, or about 25 percent higher than the conversion rates for pay per click advertising. So companies employing systems to make them appear at the tops of these search engines are smart to do so.

The Internet marketing solutions offered through private companies that know search engines inside and out, then, are the places to be contacted for companies lacking in this area. Through useful online marketing tools like search engine optimization, these companies offer vital tools to drive sales up and positively influence the products and the services they offer. Consumers are smarter these days, so businesses are having to be smarter too, with more people relying on Google and other major search engines to give them the answers to the questions they have about these products and these services. Powerful solutions like this are becoming the gold standard, and companies that refuse to adapt to changes will soon be left out in the cold to find other ways to drive sales and compete with companies that use Seo.