Archive for December, 2012

Dec
29

Two Things Companies Need to Know About SEO

Online marketing

In the online world today, about 70 to 80 percent of people will skip right over any paid advertisement or sponsored ad for any search they conduct and instead will go down on the search engine rankings page, or SERP, to get their organic results. Some have learned the hard way that paid results this way do not necessarily give them the answers they want. Others are just wise enough to understand that these paid links often have little or nothing to do with the search in question. So what is the answer when a company wants to be one of those organic links? Search engine optimization.

Search engines like Google and others use various ways to rank companies based on keywords and all sorts of other analytics like back links and complex algorithms, yet what companies need to know is that Seo tools are available for them to gain that stronger positioning. How it works and what it entails is much less important than the results this online marketing tool actually produces. So for the common user, who may or may not know that PageRank, used by SEO companies to understand how best to position their clients, actually was named for Larry Page, the company’s CEO and founder, or that the company itself has its headquarters’ lawn mowed by goats rented from a grazing company instead of hiring a lawn service, how can SEO help them?

For one thing, Seo costs less than many other forms of leads. In fact, inbound leads like SEO cost about 61 percent less than cold calling and other outbound leads. And when it comes down to it, you as a company have to do less with this lesser cost. You are not hiring any full time employees to conduct cold calling, nor are you adding another desk to have someone work on SEO. You are outsourcing it, and there is nothing at all wrong with outsourcing to a company that knows better than you do about how to market yourself better online.

For another, SEO lets you blog more appropriately and with more focus than traditional blogging. The company will handle everything related to your blogs, and you just sign off on them. It has been reported that companies that blog have about 434 percent more web pages that are indexed, which represents higher rankings on major search engines, than companies that choose to avoid blogging or that do not target their blogs using the right keywords. Google will pick up on these indexed pages and will give companies higher results, thereby leading to more business.

Dec
21

Providing SEO reporting at the end of the month

Seo

Anyone involved in the world of search engine optimization understands that Google is a major player when it comes to search engine. That means that, if you want to provide good Seo reporting for your clients, it is very important that you understand the way that Google search engines work so that you can make sure that your customers pages are well optimized for getting the best Google rankings.

Google is a very interesting company, and a little bit unorthodox to say the least; their lawns are kept short by rented grazing goats, and their very first Google doodle was an image representing the Burning Man festival to let users know where the co founders were while out of office. Aside from being a little bit left of center, they offer the worlds most popular search engine, which makes them of extreme interest to people who want good SEO reporting for their clients.

To provide good SEO reporting, there are a few things you have to understand. Roughly 70 to 80 percent of search engine users skip over sponsored results and select the organic results that they get. Also, it is expected that, by 2014, more people will be using the internet on mobile devices such as smart phones and tablets instead of desktop computers. More than half of B2B marketers have said that SEO has had the largest influence on their lead generation, so it should probably be the core of your web site promo campaign, as opposed to buying sponsored results and other less successful promotion methods.

Make sure that you subscribe to Seo blogs so that you can get hot new tips that help you improve SEO reporting for your clients. Web site promo is a constantly evolving field, so it is important that you keep your finger on the pulse of new developments in search engine optimization if you want to provide great search engine rankings and SEO reporting for customers.

Dec
06

Search Engines and Their Role on the Web

Search engines

With more than 100 billion searches made around the globe on any given month, search engines play such a crucial role in the online world today that it is a real wonder how anyone found anything before they arrived on the scene. Google, which sent out its first tweet in 2009 under the binary code translated “I’m feeling lucky,” started it all too and since then has captivated online audiences around the world with its cutting edge tools to determine the top companies based on algorithms and rankings. The company has served as a driving force in how search engines should work and how they can work to link up the consumers with the products or services they require.

Through Google rankings, companies can solidify their listings and can poise themselves to be among the very top results on any given page for a search within their criteria. Fifty eight percent of people will start researching a service or product through search engines first before even visiting a company’s website or asking about it through social media platforms, with 24 percent going directly to sites and 18 percent asking about it through social media. And between 70 and 80 percent of online users will ignore any paid sponsored advertising and instead will click on organic links to look up results. Organic click through rates are decidedly higher for online viewers too, or about 25 percent higher than the conversion rates for pay per click advertising. So companies employing systems to make them appear at the tops of these search engines are smart to do so.

The Internet marketing solutions offered through private companies that know search engines inside and out, then, are the places to be contacted for companies lacking in this area. Through useful online marketing tools like search engine optimization, these companies offer vital tools to drive sales up and positively influence the products and the services they offer. Consumers are smarter these days, so businesses are having to be smarter too, with more people relying on Google and other major search engines to give them the answers to the questions they have about these products and these services. Powerful solutions like this are becoming the gold standard, and companies that refuse to adapt to changes will soon be left out in the cold to find other ways to drive sales and compete with companies that use Seo.

Dec
06

SEO Reporting Provides Illumination

Seo

Seo reporting can provide you with important information when you want to get the most out of your internet marketing projects and investments. 75 percent of users will not scroll past the first page of results on websites like Google and Bing. Organic results will make a difference if you want users to find your website during their search for products and services online. It is not enough to just put content into place, however. You need to know what is working and what needs to be adjusted to get the best results for a consistent growth. Search engines are always changing the criteria by which they judge websites; sites like Google can have up to 200 unique criteria, many of which you may not know of, and many which will be obvious. The amount of times that a website is clicked is one of those criteria, as is the security of the site, and the general layout. 92 percent of adults will perform at least one search per day in America. SEO reporting may help you to understand how you can reach that market, and make sure that your website is being seen by the right eyes.

Across the world, there are 100 billion searches performed each month online. These results are determined by search engine rankings which are themselves determined by different qualifications that each site will have. Because users are more likely to click on organic results instead of sponsored links, search engine optimization has become an important resource for internet marketing development and integration. With SEO reporting you may be able to get a much more comprehensive view of how your website compares to others, which can include the amount of traffic that it receives and from which sources.

When it comes to browsing for products or research on products, 88 percent of users choose online resources for information, and around 40 percent of users will ask for information through social media before they make a decision. If you want to make sure that you are reaching some of the most profitable parts of your audience, then SEO reporting can reveal the strengths that your current internet marketing efforts have, and weaknesses which will need to be addressed if you want to move forward and increase profitability. Using SEO reporting software and consultation services may be able to provide you with some important answers regarding your next step.

Dec
05

Your SEO News!

Google rankings

Here is an obscure fact for you: The first Google “Doodle” was in 1998 and depicts the Burning Man. It was supposed to be used as an out of office message for people to know that the founders Brin and Page were in Nevada for the famous festival.

The SEO news is that about 75 percent of people who use search engines never scroll past the first results page. An estimated 57 percent of business to business marketers say that SEO has had the largest influence on their lead generation. SEO marketing has now become essential in online marketing for companies.

Search engine optimization is even more important due to the use of smartphones. About 48 percent of mobile device users have used their phones to look up product reviews and promotions. By 2014 the smartphone and tablet will overtake desktop computers when it comes to internet usage.

This SEO news is important for SEO resellers, internet marketing firms and businesses in general as having companies be at the top of search engine results is becoming important for companies trying to reach new customers. Nobody uses a phone book anymore. It is all about Google and search engines and people want the questions answered instantly with the best answers right in front of them. Search engine optimization marketing is the key to acquiring these search engine users and turning them into customers.

It does not matter how long the company has been in business. Whether its 50 years or 50 months, SEO is the difference between getting new customers and wondering how to get new customers. Its Seo news that you can use to your advantage.

There are blogs, reporting and tools on SEO news that are there to give you the edge when it comes to using search engine optimization the right way. All you have to do is use them to give yourself the edge.

Dec
05

SEO Tips for all

SEO Tips for all