There are very few marketing strategies that produce more leads than search engine optimization. Search engine optimization, SEO, aims at increasing a website’s organic search engine rankings on sites like Google. And your Google rankings matter not only because it is the number one search engine in the world, but also because 75% of users…
Before SEO reporting became popular, many larger multinational corporations and smaller mom and pop shops around the world relied upon traditional marketing strategies to capture and retain customers for their products and their services. Although every company relied upon a slightly different marketing strategies, marketing history studies have suggested that the vast majority of the…
With more than 100 billion searches made online on a global scale each month, it certainly makes sense why so many companies would want to invest at least a portion of their marketing budgets and campaigns into online marketing technologies like search engine optimization. Often called SEO by industry experts and novices alike, this Internet…
The first ever Google “doodle” was created in 1998 and was an image of the Burning Man, to let people know that the cofounders of the search engine, Brin and Page, were attending the famous event in Nevada. Google is a company that has always done things in a very unique way. Today, it is…
The first Google doodle dates back to 1998 and depicted The Burning Man as an ode to the owners of Google going to the iconic festival. Today, search engine optimization one of the ways that your business can use symbols to increase its rankings in search engines like Google. If you are looking for a…
Larry Page, Google’s co founder, developed the gold standard for algorithms, the PageRank system, in the company’s early beginnings. Page, and perhaps the rest of the crew at Google, perhaps never had a clue as to how important this algorithm would play as an Internet marketing tool. That was the original intent, of course, but…
Anyone involved in the world of search engine optimization understands that Google is a major player when it comes to search engine. That means that, if you want to provide good Seo reporting for your clients, it is very important that you understand the way that Google search engines work so that you can make…