Aug
26

Why Search Engines are So Integral to Online Marketing

Search engine optimization

Using search engines to market has never been more popular, or more effective. However, it can be very difficult to do yourself, without an understanding of things like the “PageRank” algorithm, which dictates how results are displayed on search engine results pages, or SERPs. Actually, did you know that the Google rankings algorithm process was named for one of the co founders of Google named Larry Page?

If you don’t think that search engine rankings lik

Jul
11

Mobile Users Make SEO More Important Than Ever

Seo marketing

Did you know that 57 percent of business to business marketers say that search engine optimization has the biggest influence on their lead generation? If your company is looking for a way to grow its presence on the internet the best way to do it is by utilizing Seo marketing techniques. Maybe you understand how SEO works but are unsure how effective exactly it is.

Currently almost half of all mobile users, on tablets and smartphones, use their device to research product reviews and find business promotions before making any purchase. Furthermore, 65 percent of users rely on their mobile device exclusively to find a local business in order to make a purchase. By the year 2014, mobile internet usage will surpass the fa

Jul
10

Want to Get High Page Rankings? Use SEO

Search engine optimization

SEO or search engine optimization is a term that is often heard when discussing websites. SEO is the process that is used to help a website or websites appear on the top of search results. We often hear the term page rank when talking about search optimization. This term, PageRank, is an algorithm process that was named after Larry Page, who is the co founder of Google.

Interestingly, Google receives between 65 to 70 percent of the Internet search engine market share. This means that the ranking levels on Google should not be ignored. Statistics show that more than half or about 58 percent of consumers do use a search engine to research a service or product. This is in contrast t

Jan
10

Search Engine Optimization Can Help You To Have A Successful Website

Search

The first Google doodle dates back to 1998 and depicted The Burning Man as an ode to the owners of Google going to the iconic festival. Today, search engine optimization one of the ways that your business can use symbols to increase its rankings in search engines like Google. If you are looking for a better way to reach more customers, you need to find a professional that can assist you in optimizing your website.

When you are able to increase your Google rankings, you will have the best chance of being seen by more potential customers. Google’s first tweet was binary code for I am feeling lucky and by utilizing search engine optimization, you will catch a lucky break by gaining more visibility for your company online. This will finally lead to getting the traffic to your website that you need to be more successful.

When it comes to web searches, 75 percent of web users never scroll past the first page and with proper search engine optimization, you will have the best chance of being listed on the first page. Finding assistance with internet marketing is the best way for your company to get more users to your website. Selecting the right marketing firm to work with will help to make the driving force behind your program more successful. Getting new traffic to your website will be a much more lucrative idea with professional help. When you hire the right experts to assist you, they will work closely with you to develop a plan to bring people to your website that will actually become your customers.

When it comes to search results, 42 percent of users click on the top ranking organic results and when you work with a search engine optimization firm, they will help you to get to this space. With proper SEO, your website will be able to be ranked much higher than you could through any other type of internet marketing. Selecting the right firm to work with will give you the best results possible to help your company get more customers.

It is estimated that by 2014, more users will use mobile devices to connect to the internet than desktops. Working with the right Seo firm is important in order to have your website properly optimized for mobile internet. With SEO reporting you can even see how to alter your program for greater success. This will make your search engine optimization even better.

Dec
06

Search Engines and Their Role on the Web

Search engines

With more than 100 billion searches made around the globe on any given month, search engines play such a crucial role in the online world today that it is a real wonder how anyone found anything before they arrived on the scene. Google, which sent out its first tweet in 2009 under the binary code translated “I’m feeling lucky,” started it all too and since then has captivated online audiences around the world with its cutting edge tools to determine the top companies based on algorithms and rankings. The company has served as a driving force in how search engines should work and how they can work to link up the consumers with the products or services they require.

Through Google rankings, companies can solidify their listings and can poise themselves to be among the very top results on any given page for a search within their criteria. Fifty eight percent of people will start researching a service or product through search engines first before even visiting a company’s website or asking about it through social media platforms, with 24 percent going directly to sites and 18 percent asking about it through social media. And between 70 and 80 percent of online users will ignore any paid sponsored advertising and instead will click on organic links to look up results. Organic click through rates are decidedly higher for online viewers too, or about 25 percent higher than the conversion rates for pay per click advertising. So companies employing systems to make them appear at the tops of these search engines are smart to do so.

The Internet marketing solutions offered through private companies that know search engines inside and out, then, are the places to be contacted for companies lacking in this area. Through useful online marketing tools like search engine optimization, these companies offer vital tools to drive sales up and positively influence the products and the services they offer. Consumers are smarter these days, so businesses are having to be smarter too, with more people relying on Google and other major search engines to give them the answers to the questions they have about these products and these services. Powerful solutions like this are becoming the gold standard, and companies that refuse to adapt to changes will soon be left out in the cold to find other ways to drive sales and compete with companies that use Seo.