Why Search Engines are So Integral to Online Marketing

Search engine optimization

Using search engines to market has never been more popular, or more effective. However, it can be very difficult to do yourself, without an understanding of things like the “PageRank” algorithm, which dictates how results are displayed on search engine results pages, or SERPs. Actually, did you know that the Google rankings algorithm process was named for one of the co founders of Google named Larry Page?

If you don’t think that search engine rankings lik


Want to Get High Page Rankings? Use SEO

Search engine optimization

SEO or search engine optimization is a term that is often heard when discussing websites. SEO is the process that is used to help a website or websites appear on the top of search results. We often hear the term page rank when talking about search optimization. This term, PageRank, is an algorithm process that was named after Larry Page, who is the co founder of Google.

Interestingly, Google receives between 65 to 70 percent of the Internet search engine market share. This means that the ranking levels on Google should not be ignored. Statistics show that more than half or about 58 percent of consumers do use a search engine to research a service or product. This is in contrast t


Boost Your Business with a Dynamic Web Presence

Search engine optimization

Every month, there are over 100 million global searches conducted online. Many of the individuals who perform those searches are searching for information about the products and services they are interested in. As a result, search engines provide a great opportunity for businesses who want to increase their visibility and attract new customers. Perhaps the best way to do so is by developing and executing a strong search engine optimization campaign that will improve the search engine rankings of the website of a business. By improving search engine ranking, businesses are more likely to be seen by potential customers, which could help them gain new customers and increase sales.

The very first Google “doodle” depicts the Burning Man and was created in 1998 as a sort of out of office message to tell people that the co founders of Google, Brin and Page, were at the Nevada festival. Since then, both the company and the opportunities it provides to businesses who are able to improve search engine ranking have grown tremendously. Though there are several competitors, Google receives between 65 and 70 percent of the internet search engine market share. So businesses looking to bolster their web presence should make a considerable effort to improve their search engine rankings on Google.

According to 57 percent of B2B marketers, the largest influence on their lead generation comes from SEO. On top of that, in 2012, almost 90 percent of U.S. internet users ages 14 and up were expected to browse or research products online. In order to cater to this massive consumer base, businesses will want to take steps to improve their search engine rankings. By improving search engine ranking, companies can increase their visibility to individuals who are already looking for the products or services that they offer, which makes doing so a necessity for any business wanting to expand.

Of the 88 percent that research products online, 40 percent will use social media to find more information before making a purchase. So although improving search engine rankings can be beneficial, it is not the only strategy businesses will want to use. While better search engine rankings will allow businesses to get seen, a strong social media presence allows them to enter into a dialogue with both current and potential customers. A combination of the two can go a long way towards helping businesses build a larger, more loyal, customer base.


Check Out Helpful Online Marketing Information Online

Online marketing

Did you know that LEGOs were used to create a compartment for the hard drives used to test the PageRank system when Google was in its prelaunch stage? Also goats mow the lawns at the Google company headquarters. Click through generates 25 percent higher conversion rates than Pay Per Click. Over 50 percent of B2B marketers say that Seo has the greatest influence on the amount of leads they get. Almost 50 percent of mobile users review products on their device before buying.

Some of the best Internet marketing companies that residents trust are helping many businesses and services attract and keep more business thanks to the help of some of the best Alabama Internet marketing firms. Through creative solutions coupled with good ideas online marketing establishments are helping these businesses and services pull through some difficult times and get back on top where they belong. Helping smaller businesses is becoming what these SEO marketing companies are all about.

Creative solutions that are also professional and well thought out are very helpful for many businesses and services. What successful online marketing companies can do to help businesses and service providers is really remarkable. Whether online marketing companies help you come up with good Internet advertisements, commercials, product marketing solutions, or other types of marketing strategies they can work with you to come up with the best way to boost business.

If you are interested in finding out more about creative marketing solutions that can help your business or service then it may be helpful for you to search for online marketing firms that business owners and service providers recommend getting the professional help that you require. You may choose to search online for marketing companies and browse the professional websites of these companies. This way you can see what services and products are offered by the marketing companies that you are interested in and can get a better idea of what they are all about.

Feel free to read reviews of any online marketing companies so that you can see what other clients and customers have to say. A helpful review is a great way to better understand what the business has to offer as well as their level of professionalism and success in getting the job done. You can also contact any online marketing firms that you are interested in with any questions that you may have.