So you have heard form afar that search engine optimization can pay dividends in the long run. In fact you have probably heard this from most of the tech savvy marketing acquaintances that you have. They have probably offered you their sage advice – SEO tips and tricks – but only in passing, and only in whispers. For someone who is new to this game of finesse that is search engine optimization success, SEO tips for online web marketing can get your business to where it needs to be.
So without further adieu, here is the SEO daily tip.
Search engine optimization techniques are neither science nor art, but a certain kind of melding of both. A great SEO professional takes the quantifiable characteristics of a website and uses arts – video for publication, writing for articles, and so on – to create content that is eye catching enough not only to rise up the ranks of organic search results, but to be posted to social media by consumers.
How does this happen?
The truth is, that good SEO begins with knowing your numbers. There are four key terms that you need to know. The information related to these terms can tell you how well or poorly your website is doing by tracking the activity on your website, and even page by page.
The four quantifiable characteristics that can help you boost your internet marketing are: impressions, clicks, click through rate and average position.
Impressions can tell you exactly how many times web search results bring up one of your webpages as an option for finding answers to a query. Clicks then is the count measuring of how many people actually clicked on the link to go to your webpage. Your click through rate or CTR will be the number of clicks you get per impressions made in the form of a percentage. Average position will show you the average of the placements of your webpages. This means that yes you do have more than one placement. Actually your placement will be different based on the keyword entered in the search. Averaging the positions can give you an idea of where you are chiming in.
That is it for today’s SEO tips. The key in this information lies in how you take these quantifiable fact and adjust the art half of your equation to reach marketing success. But then, there are always professional SEO resellers to do that for you.