Aug
08

Get Your Business Firing on All Cylinders with the Right SEO Marketing

Online marketing

The founders of Google used LEGO blocks to make a storage compartment for the ten 4GB hard drives they were using to test the PageRank algorithm. Since this research phase of the company, the Google rankings for a website have become essential to the marketing field. Visibility using search engines can make or break a business today.

It is no wonder that many businesses are hiring search engine optimization consultants, when 42% of Internet search users click on the top ranking organic result. Companies are now learning that their investment in becoming sponsored links on search engines was not a sound choice. Up to 80% of people using search engines ignore the sponsored results, and go straight for t

Jan
23

Improving Google rankings with SEO

Search engine ranking

Googles company HQ, where lawns are mowed by rented goats provided by a grazing company, is the home base for one of the most popular search engines in the world. Many internet users choose Google as their preferred search engine, and use it regularly to find out more information regarding the products and services that they are looking for on the world wide web. If you want to get lots of traffic to your site, and do lots of business, you need to work with a search engine optimization and internet marketing firm to help you get better Google rankings, and search engine rankings in general.

Having great SEO online marketing practices working for you to help you get better search engine rankings is absolutely imperative to growing your business. Over 90 percent of online adults in the US perform at least one search with a search engine per day, almost half of mobile device users say that they use their device to look up product reviews and promotions using their device, and three quarters of search engine users never scroll past the first page of results. That means that, if you want to get discovered by lots of people looking for your products and services, you need to be on that first page. Over 50 percent of B2B marketing professionals say that SEO has the largest influence on lead generation, so SEO is the way to go when you want Google users to find your site.

Talk to SEO marketing specialists today to ask about how you can promote and grow your business on the world wide web. They will show you how they can use SEO blogs, and other popular SEO tools to get you the results you are looking for. By investing in Google marketing professional services, you can get lots of new customers, make lots more money, and take your business to the next level.

Dec
06

Search Engines and Their Role on the Web

Search engines

With more than 100 billion searches made around the globe on any given month, search engines play such a crucial role in the online world today that it is a real wonder how anyone found anything before they arrived on the scene. Google, which sent out its first tweet in 2009 under the binary code translated “I’m feeling lucky,” started it all too and since then has captivated online audiences around the world with its cutting edge tools to determine the top companies based on algorithms and rankings. The company has served as a driving force in how search engines should work and how they can work to link up the consumers with the products or services they require.

Through Google rankings, companies can solidify their listings and can poise themselves to be among the very top results on any given page for a search within their criteria. Fifty eight percent of people will start researching a service or product through search engines first before even visiting a company’s website or asking about it through social media platforms, with 24 percent going directly to sites and 18 percent asking about it through social media. And between 70 and 80 percent of online users will ignore any paid sponsored advertising and instead will click on organic links to look up results. Organic click through rates are decidedly higher for online viewers too, or about 25 percent higher than the conversion rates for pay per click advertising. So companies employing systems to make them appear at the tops of these search engines are smart to do so.

The Internet marketing solutions offered through private companies that know search engines inside and out, then, are the places to be contacted for companies lacking in this area. Through useful online marketing tools like search engine optimization, these companies offer vital tools to drive sales up and positively influence the products and the services they offer. Consumers are smarter these days, so businesses are having to be smarter too, with more people relying on Google and other major search engines to give them the answers to the questions they have about these products and these services. Powerful solutions like this are becoming the gold standard, and companies that refuse to adapt to changes will soon be left out in the cold to find other ways to drive sales and compete with companies that use Seo.