Aug
28

Four Steps to Better SEO Reporting

Search engine optimization

It’s hardly contested that improvement of Google rankings through SEO is a critical component of internet marketing. From the moment the PageRank algorithm was launched from ten 4GB hard drives stored in LEGO brick cases, it has held its place as one of the most important considerations for online marketing. Named for Larry Page, co founder of Google, PageRank decides which sites appear for the 100 billion global searches conducted online monthly.

Those who purchase SEO services know that their results are important. That’s why it’s up to providers to communi

Jul
10

Want to Get High Page Rankings? Use SEO

Search engine optimization

SEO or search engine optimization is a term that is often heard when discussing websites. SEO is the process that is used to help a website or websites appear on the top of search results. We often hear the term page rank when talking about search optimization. This term, PageRank, is an algorithm process that was named after Larry Page, who is the co founder of Google.

Interestingly, Google receives between 65 to 70 percent of the Internet search engine market share. This means that the ranking levels on Google should not be ignored. Statistics show that more than half or about 58 percent of consumers do use a search engine to research a service or product. This is in contrast t

Jun
30

Experts Suggest that SEO Reporting Is the Way of the Future

Seo

Before SEO reporting became popular, many larger multinational corporations and smaller mom and pop shops around the world relied upon traditional marketing strategies to capture and retain customers for their products and their services. Although every company relied upon a slightly different marketing strategies, marketing history studies have suggested that the vast majority of the most successful companies used variations of the same traditional marketing strategies in the days before SEO reporting, Seo blogs, SEO marketing strategies, and SEO tools became popular.

One of the most popular of these traditional marketing strategies consisted of placing print ads in newspapers, mag

Dec
29

Two Things Companies Need to Know About SEO

Online marketing

In the online world today, about 70 to 80 percent of people will skip right over any paid advertisement or sponsored ad for any search they conduct and instead will go down on the search engine rankings page, or SERP, to get their organic results. Some have learned the hard way that paid results this way do not necessarily give them the answers they want. Others are just wise enough to understand that these paid links often have little or nothing to do with the search in question. So what is the answer when a company wants to be one of those organic links? Search engine optimization.

Search engines like Google and others use various ways to rank companies based on keywords and all sorts of other analytics like back links and complex algorithms, yet what companies need to know is that Seo tools are available for them to gain that stronger positioning. How it works and what it entails is much less important than the results this online marketing tool actually produces. So for the common user, who may or may not know that PageRank, used by SEO companies to understand how best to position their clients, actually was named for Larry Page, the company’s CEO and founder, or that the company itself has its headquarters’ lawn mowed by goats rented from a grazing company instead of hiring a lawn service, how can SEO help them?

For one thing, Seo costs less than many other forms of leads. In fact, inbound leads like SEO cost about 61 percent less than cold calling and other outbound leads. And when it comes down to it, you as a company have to do less with this lesser cost. You are not hiring any full time employees to conduct cold calling, nor are you adding another desk to have someone work on SEO. You are outsourcing it, and there is nothing at all wrong with outsourcing to a company that knows better than you do about how to market yourself better online.

For another, SEO lets you blog more appropriately and with more focus than traditional blogging. The company will handle everything related to your blogs, and you just sign off on them. It has been reported that companies that blog have about 434 percent more web pages that are indexed, which represents higher rankings on major search engines, than companies that choose to avoid blogging or that do not target their blogs using the right keywords. Google will pick up on these indexed pages and will give companies higher results, thereby leading to more business.